Comments on: Competitive Intelligence: What Seems to Click http://blog.jthawes.com/2009/08/13/competitive-intelligence-what-seems-to-click/ Helping Smart People Think Clearly About Strategy Fri, 27 May 2011 09:41:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Christina http://blog.jthawes.com/2009/08/13/competitive-intelligence-what-seems-to-click/comment-page-1/#comment-89 Christina Fri, 21 Aug 2009 03:10:01 +0000 http://blog.jthawes.com/?p=480#comment-89 Tom, This is an excellent way to create a story in the mind of the listener, so that they can understand a situation in their own life from their own perspective. You then point out the pain and then offer your own insight. The real value then becomes not only the new insight and alternate way of solving a situation, but a new and real connection from you to them. You really are good! Thank you! Tom,
This is an excellent way to create a story in the mind of the listener, so that they can understand a situation in their own life from their own perspective. You then point out the pain and then offer your own insight. The real value then becomes not only the new insight and alternate way of solving a situation, but a new and real connection from you to them.
You really are good! Thank you!

]]> By: Tom Hawes http://blog.jthawes.com/2009/08/13/competitive-intelligence-what-seems-to-click/comment-page-1/#comment-74 Tom Hawes Sat, 15 Aug 2009 03:52:29 +0000 http://blog.jthawes.com/?p=480#comment-74 Ellen, Thank you for the compliment. Here is an idea that might work as you sat among the strangers at the table and it came your turn to explain what you do. "You know what is it like when you are trying to make a good impression among people that you wished you knew more about? (smile and look around the table, pause for effect) Well, I help companies to have more confidence about their strategies by helping them get the competitive information that they didn't know that they could have." Hope this helps. Maybe something else will occur to me later. -- Tom Ellen,

Thank you for the compliment.

Here is an idea that might work as you sat among the strangers at the table and it came your turn to explain what you do.

“You know what is it like when you are trying to make a good impression among people that you wished you knew more about? (smile and look around the table, pause for effect) Well, I help companies to have more confidence about their strategies by helping them get the competitive information that they didn’t know that they could have.”

Hope this helps. Maybe something else will occur to me later.

– Tom

]]> By: Ellen Naylor http://blog.jthawes.com/2009/08/13/competitive-intelligence-what-seems-to-click/comment-page-1/#comment-72 Ellen Naylor Fri, 14 Aug 2009 18:35:03 +0000 http://blog.jthawes.com/?p=480#comment-72 Hi Tom, Good point to start with the customer's pain point, depending on what they do for a living: product manager, sales, etc. I find that it's more challenging to figure out a pain point at networking events where you're introducing yourself to a table full of strangers and you have no idea what they do for a living. I try a universal pain point like, "Have you even been surprised by a competitor's entry into your space or when they come out with a new product & you didn't know about it?" What do you do in those situations? You're good! Best, Ellen Naylor Hi Tom,

Good point to start with the customer’s pain point, depending on what they do for a living: product manager, sales, etc.

I find that it’s more challenging to figure out a pain point at networking events where you’re introducing yourself to a table full of strangers and you have no idea what they do for a living. I try a universal pain point like, “Have you even been surprised by a competitor’s entry into your space or when they come out with a new product & you didn’t know about it?”

What do you do in those situations? You’re good!

Best,

Ellen Naylor

]]> By: Ian Smith http://blog.jthawes.com/2009/08/13/competitive-intelligence-what-seems-to-click/comment-page-1/#comment-70 Ian Smith Fri, 14 Aug 2009 12:47:37 +0000 http://blog.jthawes.com/?p=480#comment-70 Very useful article. We should have these quotes on the back of business cards. Very useful article. We should have these quotes on the back of business cards.

]]> By: Competitive Intelligence: What exactly do you do? How to explain CI | DIGIMIND http://blog.jthawes.com/2009/08/13/competitive-intelligence-what-seems-to-click/comment-page-1/#comment-69 Competitive Intelligence: What exactly do you do? How to explain CI | DIGIMIND Fri, 14 Aug 2009 12:38:18 +0000 http://blog.jthawes.com/?p=480#comment-69 [...] Read Full Article [...] [...] Read Full Article [...]

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