Home About Services Blog TOC References Contact
Oct
23

10 Hints for Translating a Strategist’s Words

Tom Hawes Strategy Effectiveness Add your comment

RosettaStoneWhen you get two people together that speak no common languages, communication is difficult. Sometimes, recognition of the miscommunication happens quickly. One person tries (in their own language) to ask if the other person understands what they are saying. In the opposite direction, the same question (in the second person’s language) follows sincerely puzzled looks from both people.

What happens next?

You probably have been in these situations when seemingly the only resort is to use sign language. Our hands start waving and fingers start pointing. Occasionally, accompanying the gestures, we speak slower and louder as if that makes the language clearer. Through the pantomime, amazingly, we often get enough information to take our next step. Inefficient and fraught with negative possibilities, nevertheless it sometimes works.

How valuable would a translator be at those times?

Pretty valuable, because their expert services would significantly reduce the risk of misunderstanding. Both parties would walk away more confident that they have been understood. Whatever the next steps, they would not be left hanging with a question of whether or not they had made the best choice based on the clearest information (something that a good translation could have easily provided).

Business communications and its issues are not much different.

Read the rest of this entry

VN:F [1.9.3_1094]
please wait...
Rating: 0.0/5 (0 votes cast)
VN:F [1.9.3_1094]
Rating: 0 (from 0 votes)
Print
communication, strategy, Strategy Effectiveness
  • Archives

    • August 2010 (1)
    • July 2010 (3)
    • June 2010 (1)
    • May 2010 (5)
    • April 2010 (5)
    • March 2010 (4)
    • February 2010 (4)
    • January 2010 (6)
    • December 2009 (2)
    • November 2009 (2)
    • October 2009 (7)
    • September 2009 (6)
    • August 2009 (11)
    • July 2009 (9)
    • June 2009 (12)
    • May 2009 (6)
    • April 2009 (4)
    • March 2009 (12)
    • February 2009 (5)
  • Categories

    • Competitive Intelligence (90)
    • Early Warning (6)
    • Maintenance (1)
    • Organizational Development (13)
    • Strategy Effectiveness (53)
  • Recent Posts

    • Why Be Afraid of Competitive Intelligence?
    • Competitive Intelligence Practices for SMBs
    • Competitive Intelligence Priorities for SMBs
    • Competitive Intelligence Value for SMBs
    • Competitive Intelligence: The Balance of Humility and Expertise
  • Tag Cloud

    Academy of Competitive Intelligence alignment analysis analytical techniques Apple approximations behavioral modeling Branding business development business strategy case studies change CI techniques Competitive Intelligence consulting decision making Early Warning Ed Tufte effective presentations evaluation facilitation failure signs future focus gap analysis graphical facilitation ideas infrastructure Innography integrity job listings management Marketing Michael Porter product marketing professional competence SCIP senior management SMB strategy Strategy Effectiveness strategy evaluation strategy implementation survey SWOT trap question
Strategically Thinking · coogee theme · 2008
RSS Feed · WordPress · TOP