ANNOUCING NEW WEBSITE AND OPPORTUNITIES!!
We have several recurring issues in the competitive intelligence community.
One common problem is that it is difficult to discuss factual competitive intelligence projects due to the reluctance of companies to share detailed information. Of course, CI projects often represent sensitive work that reflects a company’s priorities and/or concerns. There are good (legal and ethical) reasons not to share many kinds of information.
However, as a result, the competitive intelligence community has a paucity of rich, relevant stories that stimulate effective problem-solving discussions. Furthermore, side-by-side comparisons of problem solving approaches are often missing in competitive intelligence community discussion. Without those comparisons, the typical solution discussion reflects one approach from one person.
We can do better.
Why not have a place where practitioners can share realistic (but not confidential) competitive intelligence cases? Starting from those richly detailed cases, we could have experts address the issues of the case and suggest problem-solving approaches. The broader community could also respond to both the case study and the experts’ comments.
That is why the Competitive Intelligence Case Studies website was created.
